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The brilliant neon colors are a matter of style, but these footwear have issues with the color within the heel bleeding into the wearer's socks, especially when the socks are sweaty. That is partially mitigated by buying the just about solid black shoes or white ones.

Undoubtedly, the failure campaign helped Nike sell untold bins of Air Jordans and maybe even helped swing the narrative of athletic endorsement from the cult-of-persona hero worship of '80s and early '90s marketing to the gym-heavy, put-in-the-work energy drink ads of as we speak.