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By creating a digital crew, Nike firm seek to faucet the strength of different nationalities not limited by geographical location. The method of developing inexpensive shoe to be sold in Brazil requires worldwide enter that can not be realized at headquarters workplace. Forming a multicultural virtual group will assist Nike Company tap the rising market by introducing distinctive merchandise to completely different international locations like cheap footwear specifically for Brazil (Fischlmayr & Lahteenmaki (2005). In comparison with centrally located crew, a multicultural virtual team has change into less expensive and more potential thank to technology advancement. The rising velocity in business has also worked in favor of virtual groups which can be less time wasting compared to centrally located groups.